Sales managers have a lot on their plate. They need to keep up with the latest products the company launches, keep the sales force active and meeting quota, dealing with difficult customers, and manage scheduling and other paperwork. The last thing that a sales manager needs is more tasks, so when technology comes along to reduce the amount of work that they do, it's a welcome addition to the office. Customer relationship management (CRM) tools and salesforce automation applications make sales and salesforce management much more simple. It takes some time to get trained on the CRM or Salesforce automation application, but once the sales managers make it a habit to use these tools to work through their tasks, leads and lead assignment, and opportunities pipeline management, the sales managers become highly productive. Here are a few of the benefits these applications provide:
- Organized customer data. CRM software puts all of the customer's data in one place for easy adjustment and reference. You can include customer contact data, marketing data, sales records, and other information to create a complete 360 degree customer profile.
- Opportunity management. Salesforce automation enables a sales manager to access customer data, and sales opportunity pipeline, anytime and anywhere. Sales managers access this information, get reports and alerts, and monitor the activities of their sales reps without breaking a sweat.
- Internal Collaboration tools. If your sales reps need the help and support of the extended sales team, a strong collaboration tool helps them to work more efficiently. Today, most CRM/salesforce automation software vendors include team collaboration tools with their cloud-based offerings. Additionally, many businesses have launched their own internal collaboration tools. These tools also allow team members to coordinate their responses to multiple opportunities with ease. Sales manager can monitor internal action requests and manage delayed activities with ease.