B2B Cross-selling is a seldom discussed topic of selling. This is because traditional B2B selling has a variety strategies and tactics business professionals can rely on, whereas selling 3rd-party services to another business has very few that work consistently. Some traditional sales methods may be useful in landing a 3rd party cross-sale; however, this type of selling often requires its own unique strategy. One of the best ways to generate sales is with a strategic partnership. Partners allow you to sell a solution to a problem, not just a product. B2B cross-selling with a third party can help you find solutions based on your customer's problems. This helps you to develop a cross-sale strategy based on your customer's needs.