Selling versus Sales Collaboration Tools. Big Difference?

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According Wikipedia collaboration means: working with each other to do a task and to achieve shared goals. For selling a solution this means TOGETHER with customers, partners and supplier, defining and providing the right solution to the customer. I performed 2 web searches and the result was amazing.

  1. Sales Collaboration Tools: returned hundreds of tools and services on how to optimize sales organization and improve the collaboration between sales, marketing and business development departments within 1 company.
  2. Selling Collaboration Tools: no tools were returned in this search (except one on which I will come back later).
My conclusion is that Sales Collaboration Tools are real and have their place in the market. They don’t help selling a solution, under the definition stated above, they are developed to optimize and manage sales, marketing and business development departments within a company. But what about Selling Collaboration Tools? Is the collaboration between customer, partners and supplier running so smoothly that no efficiency gain is possible? As a business person you know that this is not true and that the collaboration between these parties need improvement in order to attract and keep customers with the goal to grow revenues with the same amount of resources. To get real selling collaboration going the following requirement need to be fulfilled:
  1. Basic trust must reside between the parties involved since confidential information is exchanged during the collaboration process. (Top 3 things to do for your b2b customers overcome their information overload).
  2. The collaboration platform must be available that works across firewalls, supports information sharing based on confidential information rules between the parties involves.
  3. For B2B sales people it extremely important that specific sales tools are supported by the platform such as: value proposition sharing, Need analysis, Action requests, Team collaboration, Instant expert access and of course partner integration.
The only solution selling platform that brings all these components together and more is the Pivot It platform. The Pivot It platform helps B2B sales people to close more deals by putting customers, partners and suppliers on the same page

2 comments on “Selling versus Sales Collaboration Tools. Big Difference?
  1. Pivot It Inc.
    On January 13, 2014 at 9:06 AM Pivot It Inc. commented:

    Selling versus Sales Collaboration Tools. Big Difference? – http://t.co/YvfjXxqwEm http://t.co/JwHA6jOt16

    Reply
  2. DV Subramanyam
    On January 13, 2014 at 9:48 AM DV Subramanyam commented:

    Selling versus Sales Collaboration Tools. Big Difference? – http://t.co/jIXKxNTUvI http://t.co/CvHJkLsA6W

    Reply

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