A report from telephony company Fonality and research firm Webtorials report that workers from small and medium-sized businesses spend half the work day on "necessary, yet unproductive tasks, including routine communications and filtering incoming information and correspondence." Other findings of the study: workers spend more than a third of their time (36 percent) trying to contact customers, partners or colleagues; find information, or schedule a meeting. Another 14 percent of an employee's day: duplicating information (email forwarding) and managing unwanted communications, such as spam or unsolicited phone calls. What does this mean for a B2B sales organization? Bottom line is that it has a direct impact on the company's revenue stream. Instead of filtering, forwarding and filing email and documentation sales people could spend more time generating revenue. Reading blogs and studies the word collaboration is mentioned again and again. Through better collaboration between customer, supplier and partners the customer needs are better understood and the final solution represents a higher value to the customer. But how to efficiently collaborate taking the percentages at top of this blog into account? The current available and used tools are not developed to get opportunity members (customer, supplier, partners) on the same page. These tools were developed with the company as center point and NOT the opportunity which spans across company boundaries. With nowadays technologies it is possible to overcome inefficient collaboration and build opportunity workspaces (pivot pages) where ALL required information can the accessed and discussed by the opportunity members. Is it secure? Yes, it is and even confidentiality is taken into account. The Pivot It platform is the most efficient B2B selling platform available and helps B2B sales people to exceed quota and companies grow revenue.