Category Archives: salesforce automation

CRM vs. Sales Automation

Key to Customer Relationship Management CRM

CRM tools have revolutionized business to business selling by automating important parts of the sales process. Gone are personal rolodexes. Instead, a company-wide repository of customer data helps salespeople share customer records, facilitating communication up, down and across the sales team. How

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CRM – NOT for me !!

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CRM has become the new buzz word for the sales management. It is touted as the key to selling effectiveness. Vendors portray CRM as the linchpin of the sales process despite the known issues for the salesperson. Maintaining the CRM involves a lot of time on the part of the salesperson who must enter

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